Bridging Industry and Academia: The Core Pillars of the CTBX2.0 Ecosystem

Discover how the CTBX2.0 project uses a three-pillar framework—Publication, Mentorship, and Recognition—to bridge the gap between industry icons and academia, creating a powerful avenue for corporate social responsibility.

Meet CT Chin: The Architect Behind Sustainable Branding and CTBX2.0

With over 42 years of elite global agency experience, International Brand Master CT Chin is bridging corporate strategy with human perception to mentor the next generation of leaders through the CTBX2.0 project.

Announcing CTBX2.0: Shaping the Soul of Sustainability in Collaboration with UPM-SBE

Building on the success of CTBX1.0, the newly announced CTBX2.0 project unveils a premium coffee table book and an innovative branding strategy designed to lead Malaysia’s sustainable ecosystem transformation.