in collaboration with
CTBX2.0
Shaping the Soul of Sustainability
CT Chin COP
in collaboration with
Professional Associate in Community of Practice
Developed in collaboration with UPM-SBE, this project is
anchored by our premium coffee table book — Sustainability Beyond Boundaries. It documents best practices, research, and success stories where industry innovation meets academic excellence.
Press Conference
Announcing the collaboration between the School of Business
and Economics at Universiti Putra Malaysia,
and Motivated Branding & Culture Enterprise
at Philip Kotler Hall UPM-SBE.
The Architect of Sustainable Branding
As a Brand Master, I specialize in end-to-end brand consultancy, strategic design, brand development, and professional image grooming.
My work goes beyond
aesthetics — I build cultures, define identities, and guide organizations and
individuals toward meaningful impact. The CTBX2.0 Project is the culmination of my life’s work: a living platform designed
to transfer knowledge, empower entrepreneurs, and educate the next generation through structured mentorship.
“My mission: To place wisdom in the hands of those who will shape tomorrow.”
Brand Consultancy • Strategic planning • Brand Development •
Image Grooming • Public Speaking • Auth
Building on the success brand story of
CTBX1.0 Project in 2023
This achievement culminated in the
successful publication of the Coffee Table Book
CTBX1.0 project, launched at the World Trade Centre in 2023,
titled “The Naked Truth in Brand Story – Deciphering Brand Achievers,”
highlighting the diversity of Small and Medium Enterprise (SME)
industries and marking a key milestone in
our outreach efforts.
A Collection Of The Naked Truth In SME’s Brand Story Deciphering Brand Achievers by CT Chin
Launched at the World Trade Centre in 2023
Sustainability Brand Values and the concept of CTBX2.0
Strong Sustainability Industrial - Academic Credential Platform
Mentorship, Educating & Inspiring Future
YM Tengku Dato’ Dr. Hishammuddin Zaizi
Bin Y.A.M Tengku Bendahara Azman Shah Alhaj
Chief Executive of Strategic Planning Advisor of CTBX2.0 Project,
Coffee Table Book Production & Sustainability Industrial-Academic Mentorship Appreciation Award.
- CEO of The School of Business and Economics, Universiti Putra Malaysia
- Founder of Pertubuhan Amal THZ (THZ Charity Association)
- President of KRU Group
- Director of Ikhasas Group
- Chairman of Oriental Kopi
Datuk Seri Azman Ujang
Advisor of CTBX2.0 Project, Coffee Table Book Production & Sustainability
Industrial-Academic Mentorship Appreciation Award.
Datuk Seri Azman Ujang is a legendary Malaysian journalist and media leader, the only person in history to hold all three top positions at BERNAMA (Malaysian National News Agency): Editor-in-Chief, CEO, and Chairman.
Starting as a cadet reporter at the BERNAMA Kuching bureau in 1971, he rose through 35+ years of service to become Editor-in-Chief (2004), CEO, and then retired in 2008—only to return as Chairman in 2016, completing an unprecedented career in communnication milestone.
Ir Nurul Huda Mat Nor
Co-partner (HRD Corp Accredited Trainer specialising in GLC/Verifier)
Chief Strategy Officer of CTBX2.0 Project,
Coffee Table Book Production & Sustainability Industrial-Academic Mentorship Appreciation Award.
Panellist from the CTBX2 marketing team.
- Core Capabilities & Solutions Offered.
- ESG & Sustainability Impact Consulting and Training.
- ESG / Sustainability Reporting & Climate Financial Disclosure.
- GRI Sustainability Professional Practice.
- Capital Market Professional Practice.
- ESG Analysis
Kuek Shu Yi
Co-partners (ESG advisor/ Tax specialist)
Sustainability Impact Consultant specialising in SMEs.
Chief Strategy Officer of CTBX2.0 Project,
Coffee Table Book Production & Sustainability Industrial-Academic Mentorship Appreciation Award.
Panellist from the CTBX2 marketing team.
- HRD Corp Accredited Trainer
Dato’ Sri (Dr.) Steven Eng, JP
CSO
Chief Strategy Officer
Secretary General: World Digital Identity and Currency Authority (WICA) Chief Strategy Officer of CTBX2.0 Project. Coffee Table Book Production & Sustainability Industrial-Academic Mentorship Appreciation Award. Panellist from the CTBX2 marketing team.
A distinguished business leader and brand strategist, Dato’ Sri (Dr.) Steven Eng specializes in international trade, sustainability, and Malaysia-China economic relations. He serves as Chief Strategy Officer for the CTBX2 Coffee Table Book Production & Sustainability Business Mentorship Campaign and represents the CTBX2 marketing team as an expert panelist.
Ivan Lim
Co-Partner, Business Ecosystem Strategies/ RWA Specialist
Coffee Table Book Production & Sustainability Industrial-Academic Mentorship Appreciation Award.
Panellist from the CTBX2 marketing team.
With 26+ years scaling businesses across traditional sectors, fintech and Web3, he has backed 17 companies and built Web2–Web3 and supported fundraising over USD 50 million in project funding.
He bridges traditional industries with blockchain through RWA, digital assets, and global Web3 ecosystems. His mission: enable borderless opportunities and advance Robotic AI, decentralised tech, and next-generation digital solutions.
Christopher Chai
Co-Partner, Chief Strategy Officer of CTBX2.0 Project,
Coffee Table Book Production & Sustainability Industrial-Academic Mentorship Appreciation Award.
Panellist from the CTBX2 marketing team
A distinguished technology leader with over 20 years of proven enterprise IT leadership spanning APAC, serving as a trusted strategic partner to CT Chin and the CTBX2.0 Project. Expert in C-suite technology advisory, architecting scalable web and mobile ecosystems across iOS and Android, and delivering human-centred UI/UX design. Deeply specialised in Identity & Access Management (IAM) governance—foundational to secure, inclusive, and sustainable digital transformation.
Committed to nurturing the next generation of tech talent: trained 100 plus multidisciplinary university interns across 13 leading academic institutions, bridging industry excellence with emerging innovation. Holds a Bachelor of Science (Hons) from Middlesex University (UK), alongside industry-validated credentials including AWS Certified, Microsoft Azure, Cisco CCNA, CompTIA Security+, and Adobe Certified Professional—blending world-class academic foundation with cutting-edge technical mastery.
Eric Liow
Co-Partner, Chief Technology Officer of the CTBX2.0 Project,
Coffee Table Book Production & Sustainability Industrial-Academic Mentorship Appreciation Award.
Panellist from the CTBX2 marketing team.
A First-Class Honours graduate in Bachelor of Science (Computer) from Universiti Teknologi Malaysia, Eric stands at the intersection of technical mastery and collaborative purpose — the very foundation of the CT Chin brand
Drawing on 25 years of proven industry leadership, he serves in a dual capacity: shaping CTBX2.0’s forward-looking technology vision and steering robust, scalable architectural innovation. True to CT Chin’s ethos of bridging boundaries to build lasting value, he works hand-in-hand with cross-sector partners — from academic institutions to industry leaders — to align engineering excellence with shared business, community, and ecosystem goals that reflects CTBX2s promise: Sustainability Beyond Boundaries.
Eden Yap
Co-partner AI Entrepreneur
Coffee Table Book Production & Sustainability Industrial-Academic Mentorship Appreciation Award.
Panellist from the CTBX2 marketing team.
A branding visionary and AI entrepreneur with 15+ years in digital transformation, founder of Apps Design Studio S/B. He builds AI-led solutions to advance business. As the Malaysia Brand Day 2026 Organising Chairman and former BAM Vice President, he elevates Malaysian brands globally through innovation.
Celine Teng
Co-Partner, Chief Marketing Officer. Brand Strategy Officer of the CTBX2.0 Project, Coffee Table Book Production & Sustainability Business Industrial-Academic Mentorship Appreciation Award.
Panellist from the CTBX2 marketing team.
Celine Teng stands as a purpose-driven entrepreneur and community leader whose work embodies the transformative spirit of CTBX2.0 — Sustainability Beyond Boundaries. With two decades of distinguished service with the International Lions Club, she has woven sustainable service, global solidarity, and compassionate leadership into every initiative, championing women’s empowerment as a cornerstone of inclusive progress.
Partnering closely with CT Chin, Celine advances the CTBX2.0 vision of elevating individuals through purpose-aligned personal branding—bridging entrepreneurship, social impact, and sustainable leadership to empower voices, especially women, by developing personal image grooming to lead with clarity, integrity, and lasting influence. Together, they cultivate a new generation of purpose-led brands that transcend borders, sectors, and expectations.
David Thain
Co-Partner, Chief Marketing Officer.
Brand Strategy Officer of the CTBX2.0 Project, Coffee Table Book Production & Sustainability Business Industrial-Academic Mentorship Appreciation Award.
Panellist from the CTBX2 marketing team.
David Thian began in advertising and photography—crafts demanding precision, emotional clarity, and powerful storytelling in every frame. Those years forged his creative identity. Advertising taught him how to connect with audiences and make purposeful visual choices; photography deepened his mastery of light, composition, and timing—skills that remain at the heart of his filmmaking.
These disciplines taught him to see beyond what is visible to what is felt. As his vision grew, so did his ambition: to move beyond stills and short spots, and tell stories that truly breathe. That path led him to become a filmmaker, and he has produced and directed movies such as “The Returning”. His work with locals, including Korean and Taiwanese actors, elevated him in the international film industry.
Based on Three Core Pillars
Developed in collaboration with the School of Business and Economics,
Universiti Putra Malaysia, this project is anchored by our premium coffee table book — Sustainability Beyond Boundaries. It documents best practices, research, and success stories where industry innovation meets academic excellence.
Based on Three Core Pillars
Developed in collaboration with the School of Business and Economics,
Universiti Putra Malaysia, this project is anchored by our premium coffee table book — Sustainability Beyond Boundaries. It documents best practices, research, and success stories where industry innovation meets academic excellence.
Based on Three Core Pillars
Developed in collaboration with the School of Business and Economics,
Universiti Putra Malaysia, this project is anchored by our premium coffee table book — Sustainability Beyond Boundaries. It documents best practices, research, and success stories where industry innovation meets academic excellence.
But this is not just a book -
it is a fully Functional Ecosystem built on
three extended pillars.
THE PUBLICATION
A brand narrative that leads Malaysia’s Ecosystem Transformation — Achievers as Architects of the Future. Encapsulates and combines to aim to lead Malaysia and beyond with the new innovative branding strategy in transforming and empowering achievers to shape the future.
THE MENTORSHIP PROGRAM
My core initiative. I bring together Selected Brand Achievers — proven industry leaders and icons — to serve as mentors. They directly guide aspiring entrepreneurs and university students, imparting real-world knowledge, skills, and mindsets.
THE RECOGNITION
The Sustainability Industrial-Academic Mentorship Award, setting a benchmark for collaborative leadership honouring the leaders who bridge industry and academia to nurture talent, drive sustainability, and shape responsible future leaders.
THE PUBLICATION
Leading Malaysia’s Ecosystem Transformation — Achievers as Architects of the Future
Sustainability Beyond Boundaries
Mentorship . Educating . Inspiring Future
Documenting Best ESG Primer:
Environment:
Carbon footprint as a critical metric
Social:
Community impact
Governance:
Ethical standards
THE MENTORS - Brand Achievers
We connect Industry Icons, Entrepreneurs, and Students — breaking boundaries to create a living ecosystem of learning, growth, and shared success.
Who they are
Established leaders, industry pioneers, and visionaries who have built trusted brands and defined success through sustainable, ethical leadership. They carry decades of experience, strategic wisdom, and a legacy of impact.
What they bring
More than knowledge — they share lessons from real challenges, guide with integrity, and model what it means to lead with purpose. They bring credibility, depth, and a commitment to passing on what matters most.
Corporate Social Responsibility (CSR)
Actively investing time in developing the next generation of leaders is a powerful, genuine expression of CSR. This enhances their reputation as a company committed to societal and economic development.
Recipient of the Sustainability Industrial-Academic Mentorship Award of Acknowledgement.
Crafted from recyclable Alusteel, a low-carbon “green metal,” this monolit embodies the Strong Sustainability Industrial-Academic Credential Platform and its commitment to ESG principles.
Developed through a strategic partnership between Motivated Branding and Culture Enterprise and the School of Business and Economics, Universiti Putra Malaysia, it honours leaders who champion ecological integrity and symbolises the enduring impact of collective efforts in shaping a sustainable future.
Conceptualised and designed by
CT Chin, Brand Master, Speaker, Author
Exclusively crafted by
MAHA ALUSTEEL Sdn. Bhd.