Following the incredible success of the CTBX1.0 project launched at the World Trade Centre in 2023, we are thrilled to officially announce the evolution of this landmark initiative: CTBX2.0: Shaping the Soul of Sustainability.
This groundbreaking project is developed in close collaboration with the School of Business and Economics at Universiti Putra Malaysia (UPM-SBE). The official partnership was declared at a press conference held at the Philip Kotler Hall, UPM-SBE, marking a major milestone for both industry innovation and academic excellence.
At the heart of CTBX2.0 is our premium coffee table book, “Sustainability Beyond Boundaries”. This publication serves as a new innovative branding strategy aimed at leading Malaysia’s ecosystem transformation. It meticulously documents real-world best practices, cutting-edge research, and success stories across the core pillars of ESG:
- Environment: Tracking carbon footprint as a critical metric.
- Social: Measuring positive community impact.
- Governance: Upholding the highest ethical standards.
“My mission: To place wisdom in the hands of those who will shape tomorrow.” — CT Chin, Brand Master
Stay tuned as we roll out this living platform designed to transfer knowledge, empower entrepreneurs, and educate the next generation through structured mentorship.
