A Sustainability Business Industrial-Academic Platform

CTBX2.0

Shaping the Soul of Sustainability

CT Chin COP

Professional Associate in Community of Practice

In collaboration with

Developed in collaboration with UPM-SBE, this project is anchored by our premium coffee table book — Sustainability Beyond Boundaries. It documents best practices, research, and success stories where industry innovation meets academic excellence.

A Sustainability Business Industrial-Academic Platform

Press Conference

Announcing the collaboration between the School of Business and Economics at Universiti Putra Malaysia, and Motivated Branding & Culture Enterprise at Philip Kotler Hall UPM-SBE.

A Sustainability Business Industrial-Academic Platform

The Architect of Sustainable Branding

As a Brand Master, I specialize in end-to-end brand consultancy, strategic design, brand development, and professional image grooming. My work goes beyond aesthetics — I build cultures, define identities, and guide organizations and individuals toward meaningful impact.

As a consultant, international speaker and published author, I share frameworks that transform how businesses think about sustainability, leadership, and growth.

The CTBX2.0 Project is the culmination of my life’s work: a living platform designed to transfer knowledge, empower entrepreneurs, and educate the next generation through structured mentorship.

"My mission: To place wisdom in the hands of those who will shape tomorrow."

Brand Consultancy • Strategic Planning • Brand Development • Image Grooming • Public Speaking • Author